I have spent more than 25 years working across technology, digital transformation, marketing, and organisational change. For the past five years, my focus has been the practical use of AI: how organisations choose it, build with it, govern it, and change the way people work around it.
Today, I work from both sides of implementation: as Chief AI Officer at iurFRIEND and, separately, as founder of evonomics. That combination gives me the technical depth to work with engineers, the operating perspective to understand organisational constraints, and the strategic experience to help leaders make defensible choices.